Mr Müller, who was previously the Head of Global Key Account Management and Vocational Business for Mercedes-Benz Trucks in Stuttgart, has vast experience across a range of Daimler operations. This includes serving as the Head of Sales and Marketing of Fuso Europe from 2006 to 2013, during which time he oversaw a restructure of the sales network and set an annual sales record of 10,000 units.
Daimler Truck and Bus Australia Pacific President and CEO, Daniel Whitehead, says Mr Müller is an immensely valuable asset for Fuso. "Further strengthening our local management team is central to our commitment to deliver industry-leading products and services for Australia’s vitally important truck and bus industry," he says.
"Securing someone of Alex’s ability, experience and proven track record to lead the Fuso brand and respond to evolving customer demand is a big plus." Mr Whitehead adds; "Alex knows exactly what it takes to realise the huge potential of Fuso and its range of class-leading trucks and buses."
Mr Müller says he is looking forward to growing the Fuso Truck and Bus business in Australia.
"This is a very exciting time to lead Fuso in Australia," Mr Müller says. "I’m looking forward to helping more customers grow their businesses with the most advanced trucks and buses backed by the best customer support packages in the country. It will be important for me to establish strong relationships with customers and dealers to offer the best solutions in such a dynamic transport industry," he says.
Mr Müller started in his new role at Daimler Truck and Bus in Mulgrave, Victoria, last week.
He began his career with Daimler in 1999 in Stuttgart, in the role of Marketing Manager Vans. In 2002, Mr Müller took over the role as Head of Sales and Marketing Vans in Italy, where he and his team were also responsible for building up the Mitsubishi Fuso business.
In 2006, he returned to Stuttgart as Head of Sales and Marketing Fuso Europe until 2013, when he was given responsibility for Sales of Daimler Latina in South America for the Fuso, BharatBenz, Freightliner, Western Star, Mercedes-Benz Truck and Vans brands.
After his return from Sao Paulo in 2015, Mr Müller was responsible for the management of the worldwide Mercedes-Benz Truck Fleet and Bodybuilder business.